About e-mps

If the e-mps brand looks familiar to you, that’s because it’s not new. The Direct Marketing Association (DMA) first introduced it in 2000 to serve a specific purpose.

For 17 years, the E-MPS (abbreviation for E-Mail Preference Service) was a resource that helped marketers avoid sending unsolicited commercial email to consumers. It also provided a means for consumers to opt out of receiving such emails or having their email address sold.

You could describe it as the email version of the National Do Not Call Registry, which is maintained by a totally separate organization.

In 2018, the Association of National Advertisers (ANA) acquired the DMA and decided that the e-mps.org website was no longer needed. But they wanted to keep the preference service going.

So, they moved their “do not email” registry and files to another existing sister domain and sold e-mps.org to us.

Suffice it to say, we jumped at the opportunity to get this domain and reimagine its future.