A. Flat Mail: Direct mail that does not include dimensional pieces, sample products, pop-ups, etc. Submit actual sample showing label or other addressing (meter, indicia, etc.)

B. Dimensional Mail: Direct mail that includes sample products, pop-ups, premiums, dimensional involvement devices, etc. Submit actual sample, accompanying entry, showing label or other addressing. If actual piece is not available, please send an (8.5 x 11) color photograph; however if dimensional mailing included a letter, you must send an actual copy of the letter.

C. Catalog: Promotional piece that includes specific product descriptions; whose primary objective is to generate non-store orders (both business-to-business and consumer). Submit an actual sample of catalog (including order form).

D. Print: Space advertisements, including inserts in publications. Submit tear sheets or inserts. Please mark clearly whether it’s a magazine or newspaper ad and give publication dates. Overlays are not allowed. For split run, please state how split was done.

E. DRTV/Radio: Broadcast and cable advertisements that run up to 120 seconds in length. Either a 3/4-inch or 1/2-inch (VHS) videotape is acceptable. For radio, submit and audiocassette recording. All television/cable commercials must be submitted, with a six second black leader and will be shown to the judges on television screens. Please check the quality of each tape before submitting. A copy of the script or storyboard must also be supplied. Please submit on plain white paper only (not letterhead). NOTE: Videotapes from outside the U.S. A. must be NTSC compatible with U.S. video players (VHS or 3/4-inch videotape). (BETA cassettes not accepted).

F. Infomercial: Broadcast and cable advertisements that are over 120 seconds in length. Submission requirements are the same as DRTV.

G. Internet/Interactive Media: Electronic media, other than cable and television broadcasting including: fax, banner ads, e-mail, on-line, CD-ROM, etc. All entries must be self-running applications and must be submitted in the appropriate form, (i.e. web-site URL, PC based CD-ROM, floppy disc or Zip disk. To save judges’ time, submit a list of plug-ins used in any Internet sites (such as Shockwave, Real Video etc) as well as URLs (web address), along with user names/passwords required to access the site. If the site is no longer live, a self-contained version of the site should be provided on PC or MAC formatted Zip disk. Printouts of screens are not acceptable, nor or smocked-up versions of the site, as ease-of-navigation is a vital element of any site.

H. Telephone (Inbound/Outbound): Telephone sales and services programs. For outbound, submit a copy of the call guide (script) and, if available, a cassette recording. For inbound; submit source of calls, script, screens, etc.

I. Alternative Media: Non-traditional media and all other forms of media including FSIs, card packs, billboards, take ones, door-to-door solicitations, kiosk, point-of-sale, blimps, etc. Submit actual samples. If actual samples are not available (billboards), please send (8.5 x 11) color photograph(s) .

J. Multimedia/Integrated Media: Program that utilized two or more advertising media types in an integrated manner (i.e., print, mail and/or DRTV). Please describe the results for each media used. Submit actual samples of all creative materials used to promote this integrated program, including audiocassettes or videotapes. Note: You can also submit the same campaign into the competition as a single medium (i.e. print or mail or DRTV). However, the reported results must be for that advertising media only (not combined with other media results); and the entry must be submitted in the same business category as the multimedia/integrated.